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体育是当今人类不可缺少的社会文化活动,而电视则是诠释现代体育的主旋律和最强音。自上世纪50年代电视和体育联姻开始,经过漫长的探索和耕耘,体育电视传媒已经将单纯的各类赛事升华为一套完整的设计经济文化价值体系,共生共荣后的空前影响力及其日益凸显的无限商机,让体育电视成为各路企业实施营销战略的重要途径。随着新媒体时代的来
Sports are the indispensable social and cultural activities of mankind today, and television is the main theme and the strongest voice of modern sports interpretation. Since the marriage of television and sports in the 1950s, after a long period of exploration and hard work, the sports television media has sublimated purely various types of competitions into a complete set of economic and cultural value systems of design. The unprecedented influence after its coexistence and common prosperity Increasingly prominence of the unlimited business opportunities, so that all sectors of the sports television marketing strategy to implement an important way. With the new media era