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2004年,中国媒介的格局正在发生急剧的变化。在这个背景下,重新审视广播,我们会发现,广播媒体在拥有极大发展空间的同时,也面临着很多新的问题。广播肯定不是弱势媒体,那么,近年来广播媒介的表现很突出,是不是可以把它看作新崛起的强势媒体呢?我认为,研究广播媒介的发展,首先还是要看一下它在整个传播环境中的地位。分析10年来中国各大媒介增长比例的变化,从这个图可以看出,实际上,四大媒介基本上在同步增长。广播媒介的增长是在这个整体框架下出现的,不可能有地位上的突破。
In 2004, the pattern of the Chinese media is undergoing dramatic changes. In this context, reviewing the radio again will reveal that while broadcasting media has great room for development, it also faces many new problems. Broadcasting is certainly not a weak media. So, in recent years, the performance of the broadcasting media has been outstanding. Is it possible to see it as a new and powerful media? In my opinion, to study the development of broadcasting media, we must first look at its spread throughout the environment In the position. Analyzing the changes in the proportion of China’s major media growth over the past 10 years, we can see from this figure that in fact, the four major media are basically growing at the same pace. The growth of the broadcasting media has emerged under this overall framework and there can be no breakthrough in status.