在设计和完善产品的漫长过程中,往往会出现一个时刻,那就是努力方向中碰到的疑虑因一位潜在客户的反馈而轻松化解。对于目前已然是苹果iPhone中不可或缺的虚拟个人助理Siri来说,那个时刻是在2009年的一次航班上。当时,我所乘的航班晚点了,我刚登机坐下时,一位乘客问我航班抵达目的地的时间。由于我是几个可以测试Siri的人选之一,我就拿出手机,问道,“Siri, In the long process of designing and perfecting products, there is often a moment when the worries encountered in the direction of endeavor are easily defused by the feedback of a potential customer. For Siri, the virtual personal assistant who is now an integral part of the Apple iPhone, that moment was on a 2009 flight. At the time, my flight was delayed, and when I was boarding, a passenger asked me when my flight arrived at my destination. Since I was one of the few candidates to test Siri, I took out my cellphone and asked, ”Siri,