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自1987年在中国开了首家分店,之后20年,肯德基2000多家连锁店如雨后春笋般开遍神州大地。不仅演绎了美国速度,更演绎了一个关于一体化、规范化的发展神话。肯德基进入某个城市之前都有一套规范化的做法,如在选址方面要做的第一件事就是通过专业调查公司搜集这个地区的资料、划分商圈。商圈划分采取积分的办法。比如,某地区有一个大型商场,商场营业额1000万元的加一分,5000万元算5分;有一条公交线路加多少分,有一条地铁线路加多少分。通过细致的打分,选择在最聚客的地方开店。有了一体化管理体系科学的划分,有了规范化体系的可靠保障,2000多家肯德基连锁店持续高效有序地运转。
Since its first store opened in China in 1987, more than 2,000 KFC franchises have sprung up over the next 20 years. It not only deduced the speed of the United States but also deduced a development myth about integration and standardization. Before KFC entered a certain city, there was a set of standardized practices. For example, the first thing to do in site selection was to collect information about the area through a professional investigation company and divide the district. Circle divided by points approach. For example, there is a large shopping malls in a certain area with a turnover of 10 million yuan plus 5 points and 50 million yuan. There is a bus route plus points and a subway line plus points. Through careful scoring, choose to shop in the most gatherings. With the division of science of integrated management system and the reliable guarantee of standardized system, more than 2,000 KFC chains operate continuously and efficiently.