论文部分内容阅读
随着快速、持续的我国的经济发展步伐,人们的旅游经验丰富,对旅游的认识深入,使得我国的旅行社的营销环境相对20世纪有了跨越式的变化,可以说,旅行社的营销理念已经不再是单纯的以生产者为中心的营销理念,而是要在此基础上,根据宏观环境的变化,“以游客为中心”的买方市场营销理念,所以说,买方市场已经是目前旅行社制定营销策略的重要参考。本文就南昌旅行社为例,分析旅行社外部营销环境中的宏观环境力量,以
With the rapid and sustained pace of economic development in our country, people’s rich experience in tourism and deep understanding of tourism make the marketing environment of China’s travel agencies a leapfrog change from the 20th century. It can be said that the marketing idea of travel agencies has not But also purely producer-centered marketing concept, but on this basis, based on changes in the macro environment, “tourists as the center ” buyer marketing concept, so that the buyer’s market is already the current travel agencies An important reference to develop marketing strategy. This article takes Nanchang Travel Agency as an example to analyze the macro environmental forces in the external marketing environment of travel agencies.