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娃哈哈正在遭遇前所未有的困境,这在很大程度上与“封闭式创新”模式带来的创新效率低下、研发投资回报率低等问题有关。近期,国内著名企业娃哈哈经常被“黑”。在网上一检索,便可看到“娃哈哈‘帝国’为何陨落”“娃哈哈‘帝国’会和宗庆后一起老去吗”“市值百亿的娃哈哈可能正遭遇品牌创立以来的最大困境”等标题。这些文章,无一例外地都提到了娃哈哈2015年营收比2014年暴跌200多亿元的实情。
Wahaha is experiencing an unprecedented dilemma, which is largely related to the problems of inefficient innovation and low R & D investment returns brought by the “closed innovation” model. Recently, the well-known domestic enterprises Wahaha often “black ”. A search on the Internet, you can see “Wahaha ’empire ” why the fall “” Wahaha “Empire ” will be old together with Zong Qing “” The market value of 10 billion Wahaha may be encountered since the brand was founded The biggest predicament "and other titles. These articles, without exception, all mention the fact that Wahaha’s revenue in 2015 plunged more than 20 billion yuan from 2014.