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从企业社交网络的价值出发,通过对企业社交网络平台的技术架构及典型应用比较分析,归纳出企业社交网络平台的应用特征。在应用模式分析的基础上,进一步研究给出扩散策略创新的思路即可以从传播渠道创新、应用创新以及业务拓展创新三个方面着手。
Starting from the value of the social network of enterprises, this paper summarizes the application characteristics of the social networking platform of enterprises through the comparative analysis of the technical framework and typical applications of the enterprise social network platform. On the basis of application pattern analysis, further research is given to the idea of diffusion strategy innovation that can start from the three aspects of channel innovation, application innovation and business development innovation.