非典型肺炎是一场突发性灾害,而防治“非典”的新闻宣传也在全面考量媒体如何应对突发事件。面对“非典”,北京电视台及时调整宣传战略,迅速建构非常时期宣传报道机制,坚持团结、稳定、鼓劲和“三贴近”的原则,始终把人民的利益放在首位,唱响主旋律,大力弘扬民族精神,充分展示北京万众一心,迎接挑战,战胜疫病的精神风貌,激励和鼓舞全市人民满怀信心地把首都改革开放和现代化建设推向前进。在防治“非典”的宣传报道中,北京电视台以 Atypical pneumonia is a sudden disaster, and the publicity campaign against “SARS” is also fully considering how the media deal with emergencies. In the face of “SARS”, Beijing Television Station timely adjusted its propaganda strategy, rapidly constructed the mechanism of publicity and reporting in an extraordinary period, adhered to the principle of unity, stability, encouragement and “three closeness” and always put the people’s interests first, sang the main theme and vigorously promoted The national spirit fully demonstrated Beijing’s determination to meet challenges and overcome the epidemic’s mental outlook, inspiring and inspiring the people of the city to push ahead with the reform, opening up and modernization of the capital with full confidence. In the coverage of the prevention and treatment of SARS, Beijing Television Station took