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在网络快速发展的时代,如何将非物质文化遗产与电子商务平台结合起来,促使非物质文化遗产获得有效传承,让更多的人感受非遗魅力,推动非遗产品的转型和审美价值的提升,已成为非遗发展的新命题。笔者通过分析电商时代非遗产品发展的现状分析,提出了准确定位,打造非遗产品营销网站;畅通渠道,加强宣传力度;结合市场,进行网络营销等传承与发展的途径。
In the era of rapid network development, how to integrate the intangible cultural heritage with the e-commerce platform so that the intangible cultural heritage can be effectively inherited so that more people can feel the charms of non-heritage and promote the transformation of non-heritage products and the enhancement of aesthetic value , Has become a new proposition of non-heritage development. By analyzing the current situation of the development of non-heritage products in the era of electricity supplier, the author puts forward an accurate positioning to build a non-heritage marketing website, smooth channels, strengthen publicity efforts, and combining the market, network marketing and other means of inheritance and development.