市场营销学科具有综合性、实践性和应用性等特点。培养学生的实践能力在市场营销教学中非常重要,在培养中,不能只局限于课程的理论内容,必须在市场营销教学中加入案例教学。案例教学在市场营销教学中占有重要的地位,对于完成市场营销教学任务目标具有十分重要的意义。本文主要探究案例教学在市场营销中的应用,并对此提出了几点建议。 Marketing discipline is comprehensive, practical and applicability and so on. The cultivation of students’ practical ability is very important in the marketing teaching. In the training, it can not be limited to the theoretical contents of the course, but must be included in the teaching of marketing. Case teaching occupies an important position in marketing teaching, which is of great significance to the completion of marketing teaching objectives. This article mainly explores the application of case teaching in marketing, and puts forward some suggestions on this.