东方广场不仅是北京王府井核心商圈内名副其实的地标项目,同时也是同等物业中租金水平最高的收益冠军。从宏观的层面来看,高度的信贷依赖、商品房预售制与直接出售物业为主的经营模式等市场特质,被普遍认为是中国房地产业内在风险的直接成因。多年以来,出于战略规划和风险控制的目的,中国房地产开发企业一直热切盼望着能够摸索出一条可以摆脱现有的单一依靠银行信贷的融资渠道。 Oriental Plaza Beijing Wangfujing is not only the core shopping district within the real landmark project, but also the highest level of rental income in the same property champion. At a macro level, market traits such as high credit dependence, pre-sale of commercial properties and the direct sales of property are generally regarded as the direct causes of the inherent risks in China’s real estate industry. For many years, for the purposes of strategic planning and risk control, Chinese real estate developers have been eager to find a way to get out of the existing single-source-of-bank financing.