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凭借挑战无线行业传统思维的价值主张,维珍公司打消了人们的疑虑,成为享誉美国的运营商。下面就介绍该公司如何在不断变化的市场中立于不败之地。令人难以置信的是,尽管维珍移动公司这个颇有见地的无线公司既年轻又新潮,但却是移动虚拟网络运营商(MVNO)的元老。维珍移动英国公司建立于1999年,是世界上首家MVNO。如今,该公司在整个英国市场中占有相当大的份额,拥有400多万用户,是英国第五大移动运营商。2002年,作为维珍与Sprint的合资企业,维珍移动美国公司成为进入美国市场的第一个MVNO。该公司现在是美国第八大无线公司,拥有400多万用户。
With the value proposition that challenged the traditional thinking of the wireless industry, Virgin companies dispelled the doubts and became a U.S. operator. The following describes how the company in an ever-changing market in an invincible position. Incredibly, while Virgin Mobile, a visionary wireless company young and trendy, is the veteran of the mobile virtual network operator (MVNO). Founded in 1999, Virgin Mobile UK is the world’s first MVNO. Today, the company has a significant share of the entire UK market with more than 4 million users and is the fifth largest mobile operator in the UK. In 2002, as a joint venture between Virgin and Sprint, Virgin Mobile USA became the first MVNO to enter the U.S. market. The company is now the eighth-largest wireless company in the United States with more than 4 million users.