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书画文化是中国文化的重要组成部分,是现代旅游的文化资源和旅游吸引物,也是提高旅游主体文化、客体文化和媒体文化含量的主要内因。杭州自古人文荟萃,文化积淀深厚。书画文化对杭州旅游业的发展起到了很大的促进作用。在历史上南宋画院在杭州延续100余年,是中国绘画史上仅有的
Painting and calligraphy culture is an important part of Chinese culture, is the cultural resources and tourism attraction of modern tourism, but also to improve the tourism main culture, object culture and media culture of the main internal factors. Hangzhou ancient anthropology blend, profound cultural accumulation. Painting and calligraphy culture has played a significant role in promoting the development of tourism in Hangzhou. In the history of the Southern Song Dynasty Academy in Hangzhou for more than 100 years, is the history of Chinese painting only