“中国经验”在中东和东南亚适应性“复制”。应用出海并不是新鲜事,但出海并非目的,在海外真正落地和发展才是。早期出海的应用大多数是工具类的,主打产品的通用性,并不太强调本地化。“比如说电量管理或是杀毒的应用,产品形态简单,(用户)很容易满足,但涉及到内容出海,一定是强文化相关性的。”米可世界CEO苏鉴说。东南亚与中东是米可世界的两个重要市场, “Chinese Experience ” Adaptability “Copy ” in the Middle East and Southeast Asia. Application to the sea is not new, but the sea is not the end, the real landing and development overseas is. Most of the early applications to the sea are tools, the main product of the commonality, and not too emphasis on localization. “For example, electricity management or anti-virus applications, product shape is simple, (user) is easy to meet, but related to the content of the sea, it must be strongly culturally relevant. ” Microtech CEO Su Kam said. Southeast Asia and the Middle East are two important markets for Mickey World,