当今传媒发展日新月异。一些新媒体借助互联网和移动网络快速和互动的优势,如雨后春笋般出现。这对传统媒体的既有格局形成了强有力的冲击。为此,大型传媒凭借雄厚的资金实力正在进行跨行业大规模的并购和整合。而具有地域性特点的地方传媒也正在凭借原有的优势搭建包括网络电视、移动电视 The development of media is changing rapidly. Some new media have sprung up with the rapid and interactive advantages of the Internet and mobile networks. This has formed a powerful impact on the existing pattern of traditional media. To this end, large-scale media with strong financial strength are cross-sectoral large-scale mergers and acquisitions and integration. The local characteristics of the local media are also relying on the original advantages to build, including Internet TV, mobile TV