近几年,电子书阅读器的火爆,让电子书行业的发展不断壮大。然而,iPad等各种智能终端的问世和普及,使得主要靠卖终端赚取收益的电子书企业深受重创。激烈的竞争,迫使人们把更多的关注点转移到盈利模式研究上来。目前,电子书行业的盈利模式较为单一,建立科学合理的盈利模式成为这一行业的时代热点。 In recent years, e-book reader popular, so that the development of the e-book industry has grown. However, the advent and popularity of various smart terminals, such as the iPad, have made e-book businesses, which rely mainly on selling terminals for profits, as a result. Fierce competition forces people to shift more focus to the study of profit models. At present, the e-book industry’s profit model is more single, to establish a scientific and rational profit model has become the industry’s hot times.