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有人说,它是企业“赢的战略” 有人说:是一种企业的文化精神 亚洲的CI大师中西元男则说:它是创造现代企业的设计,是经营战略的最后一张王牌。 CI简称企业识别系统,当今它为越来越多的国内企业家所认识、所重视。一看英文字母的简称,首次见到它的人也可不加思索地识别出来,这是舶来品。CI的全称是corporate Identity,可将之直译为“企业的统一化”或“企业自我统一化”。它一般由三部分组成:(1)理念识别(Mind Identity,简称MI),(2)活动识别(Behaviour Identity,简称BI),(3)视觉识别(Visual I
Some people say that it is a “winning strategy” for enterprises. Some people say that it is a corporate culture spirit. The Asian CI masters of Western and Eastern Han Dynasty said: It is the design of creating a modern enterprise and is the last ace of business strategy. CI referred to as the enterprise identification system, it is now recognized by more and more domestic entrepreneurs and attaches importance to it. When you look at the abbreviation of the English alphabet, people who first saw it can also be identified without thinking. This is an exotic product. The full name of CI is corporate identity, which can be literally translated as “the unification of the enterprise” or “the self-unification of the enterprise.” It is generally composed of three parts: (1) Mind Identity (MI), (2) Behavior Identity (BI), and (3) Visual Identity (Visual I)