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产品市场的大小是企业生命力强弱的一个衡量标准,任何一家企业的发展都自始至终紧紧伴随着市场的开发与拓展。旅游行业也一样,所不同的是它的市场是以服务人数的多少及覆盖面的大小来评估的。广东省香江旅游公司自1967年起就专门从事港澳同胞的接待工作,在软件和硬件方面都形成了一定的实力,但从不满足于现有市场。1987年,台湾兴起旅游热,我们立即开展了组织台湾同胞大陆游的业务。近两年,国内旅客数量急剧增加,我们又开展国内游客的组团旅游事务。目前的香江旅游公司既面向海外又面向
The size of the product market is a measure of the strength of a company’s vitality. The development of any company has closely followed the development and expansion of the market from beginning to end. The tourism industry is the same. The difference is that its market is assessed by the number of people served and the size of the coverage. Since 1967, Xiangjiang Tourism Company of Guangdong Province has been specializing in the reception of Hong Kong and Macao compatriots. It has formed certain strengths in terms of software and hardware, but it is never satisfied with the existing market. In Taiwan in 1987, the tourist boom began. We immediately launched the organization of Taiwan compatriots mainland tour business. In the past two years, the number of domestic tourists has increased dramatically. We have also organized tours for domestic tourists. The current Xiangjiang Tourism Company is both overseas and oriented