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创新是一个国家和民族发展的不竭动力,也是企业生存和发展的唯一途径。服务创新是一个企业保持在市场上长久生命力的关键,也是赢得市场、保持企业可持续发展的源泉所在。在产品日趋同质化的国内人寿保险市场上,为了提升服务品质,创新服务内容,优化客户结构,降低经营成本,促进业务健康发展,中国人寿湖南省分公司(以下称国寿湖南省公司)于2003年度,组织实施了中高端客户发展战略,创建了省、市地两级VIP客户俱乐部。
Innovation is an inexhaustible motive force for the development of a country and a nation. It is also the only way for an enterprise to survive and develop. Service innovation is the key to a company's long-term vitality in the market and a source of sustainable market growth and sustainable development. In order to enhance service quality, innovate service contents, optimize customer structure, reduce operating costs and promote the healthy development of business, the China Life Insurance (Group) Co., Ltd. Hunan Branch (hereinafter referred to as the Company) In 2003, it organized and implemented the strategy of developing mid-to-high end customers and created VIP customer clubs at both provincial and municipal levels.