论文部分内容阅读
电视媒体每年的招标会都是来年品牌竞争的一场预告。电视媒体的稀缺资源如何得到最大化的回报,需要运用一些奢侈品营销的策略来经营。
The annual tender of the television media is a preview of the brand competition in the coming year. How to maximize the return of the scarce resources of the television media requires the use of some luxury marketing strategies to operate.