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虽然用户原创型媒体的数量和重要性不断增加,但是如果没有认清用户原创型媒体最能发挥独特作用的领域,采取“百花齐放”方式的营销人员将面临失去重点的风险。
While the volume and importance of user-generated media is on the rise, marketers taking a “blossoming” approach face the risk of losing focus without identifying the areas where user-generated media can play the most part.