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在当前电视媒体激烈竞争的格局下,中央电视台及一些省级台为应对挑战,纷纷推出了“电视品牌化,栏目精品化”的战略,这是提高电视媒体竞争力的有效途径。
Under the current fierce competition in the television media, CCTV and some provincial-level units have launched the strategy of “TV branding and product quality” in response to the challenges. This is an effective way to enhance the competitiveness of the TV media.