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随着中国经济建设的发展,高职广告设计专业的教育进入了一个全新的发展阶段,市场的需求使学校加强对专业人才的培养,采用怎样的教学模式培养具有实际操作能力的综合型广告设计人才,成为广告设计专业职业教育的重要研究课题。本文通过探索“基于实践能力培养”的高职院校广告设计教学体系,寻找实现综合型广告设计人才培养的有效途径及方法。
With the development of China’s economic construction, the education of advertising design major in higher vocational education has entered a brand new stage of development. The demand of the market enables schools to strengthen the cultivation of professionals and what kind of teaching mode to cultivate the practical advertising design Talent, advertising design professional vocational education as an important research topic. This article tries to find out the effective ways and methods to realize the comprehensive advertising design talents by exploring the teaching system of advertisement design in higher vocational colleges based on the training of practical ability.