航空公司属于典型的高成本低收益的企业,国内航空货运赢利能力更为薄弱。从20世纪80年代末,航空货运的渠道(即:货运代理人)发展较快,已经形成一套比较成熟的行业规范和操作模式,并不断向第三方物流转变。航空公司选择货运代理人进行分销,可以简化营销过程、设备人员的投入,用较低成本和较快速度专业化地满足营销的需求。然而,当前航空货运超过80%以上的份额依靠货运代理人的模式,存在一定的风险,因此,航空货运的渠道管理成为当前航空货运行业的一个重要课题。 Airlines belong to the typical high-cost low-income enterprises, domestic air cargo profitability is more weak. From the late 1980s, the channels of air cargo (ie freight forwarders) developed rapidly, and a set of more mature industry standards and operating modes have been formed and the third-party logistics has been continuously transformed. Airlines choose shipping agents for distribution, can simplify the marketing process, equipment and personnel inputs, with lower cost and faster specialized to meet the needs of marketing. However, the current over 80% share of air cargo depends on the mode of freight forwarder, so there is a certain risk. Therefore, the channel management of air cargo has become an important issue in the current air cargo industry.