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【目的/意义】为了讨论社交媒体不同主体的策略博弈对社交媒体平台不实信息传播的影响。【方法/过程】根据不实信息传播的影响因素提出若干假设,构建博弈支付矩阵,得到复制动态方程模型,运用Matlab软件进行仿真实验。【结果/结论】结果显示,社交媒体平台与不实信息净化者之间存在策略选择依赖性。社交媒体平台在不实信息控制中占主要地位,净化者给平台带来的收益过高或平台给净化者带来的损失过多都会阻碍不实信息控制。
[Purpose / Significance] To discuss the impact of strategic games involving different social media players on the inaccurate information dissemination of social media platforms. 【Method / Process】 According to the influencing factors of false information dissemination, some hypotheses were proposed, game payment matrix was constructed, and the dynamic model of replication was obtained. The Matlab software was used to simulate the experiment. [Results / Conclusion] The results show that there is a policy choice dependency between the social media platform and the false information purifier. Social media platforms dominate inaccurate information control, purifiers bring too much revenue to the platform, or excessive losses from the platform to the purifier hinder the control of false information.