随着市场全球化的不断深入 ,以标准化主导的国际营销战略越来越流行。本文分析了支持全球标准化的理由以及标准化营销的竞争优势 ,并就如何实施全球标准化提出了自己的观点。 With the deepening of the globalization of the market, the standardization-led international marketing strategy has become more and more popular. This article analyzes the reasons for supporting global standardization as well as the competitive advantages of standardized marketing and puts forward our own views on how to implement global standardization.