为了适应现代社会及市场经济的需求,各个高校都加快了对于能够掌握现代化技术的电子商务人士的培养。“赛教结合”就是将教学与技能竞赛相结合,根据人才培养目的来设置教学体系,本文以湖南外贸职业学院为例,探讨“赛教结合”电子商务专业模式的应用。 In order to meet the needs of the modern society and the market economy, all colleges and universities have accelerated the training of e-commerce professionals capable of mastering modern technology. The combination of education and teaching is to combine the teaching and skills competition, and set up the teaching system according to the purpose of talent cultivation. This paper takes Hunan Foreign Trade Vocational College as an example to discuss the application of “combination of teaching and education” in the e-commerce professional mode.