读惯暮气沉沉的经济史,碰到吴晓波的“企业史”系列,眼前突然一亮。吴晓波善于以小见大,将企业家个人和公司的兴衰命运置于时代背景之下,感情充沛,笔力强健。这种商业史的写法,在国内绝无仅有。他先写了最近三十年的企业史,再回头寻求过去一百年的企业史,背后蕴涵着中国两千多年的文化传统,底气显得越来越足了。 Read the gloomy economic history, met Wu Xiaobo’s “Business History ” series, eyes suddenly light up. Wu Xiaobo is good at seeing things big and small, putting the pros and cons of the entrepreneurial individual and the company under the background of the times, feeling full and strong in his writing. This style of business history, unique in the country. He wrote the business history of the past three decades and then looked back for the business history of the past century. Behind it contains more than two thousand years of cultural traditions in China, and his emboldened spirit has become more and more adequate.