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长三角作为中国经济最活跃的地区,也是中国最发达的地区,2007年,长三角16个城市,以1%的国土面积创造出生产总值46 672亿元,占全国GDP总量的18.7%。长三角的经济可以说是中国经济的晴雨表,其产业的兴衰直接影响着中国的经济走势。因2008年下半年以来爆发的经济危机对世界市场的影响,长三角地区的实体经济也受到了史无前例的冲击,有多年厚重基础的装备制造业也备受考验。民营企业是长三角经济的一块必不可少的组成部分,在危机中艰难生存的他们,无时不在和残酷的市场拔河竞争。危机爆发以来世界经济增速放缓,作为我国出口的最大市场,欧盟、美国第二三季度经济出现衰退,贸易进口量萎缩,严重影响我国企业出口。同时,面对经济的衰退,为扶持本国产业并增加就业,欧美各国贸易保护主义纷纷抬头,不断提高对进口产品的标准要求,并对一些产品提出反倾销调查。另一方面新兴贸易国家如越南、老挝等东南亚的国家,由于生产成本相对更低,产品质量也并不逊色,给中国同类型企业带来很大压力,中国制造的价格优势正逐渐消退,众多长三角民营出口企业的国际市场份额被不断侵蚀和挤占。国内经济形势带给民营企业的压力也不容乐观,经济增长明显放缓,国内投资、消费出现不同程度的萎缩,受政府经济刺激方案的拉动,渐暖的市场形势吸引了众多外资企业的关注,混战中国市场无形中给困难的长三角民营企业雪上加霜。面对当前的不利形势,领跑我国经济的长三角地区是按兵不动,坐以静观形势的变化,忍受规模削减、经济亏损的现实,脚踩倒闭的边沿苦苦挣扎,还是恃机进行产业升级,变更产品,调整市场营销策略,进行战略转换呢?带着这些问题,让我们近距离的靠近长三角民营企业,去感受一下,如此恶劣的市场环境下,他们的现状是否像我们分析的那样如临大敌,还是有着另外一种境况呢?
As the most economically active area in China and the most developed area in China, the Yangtze River Delta, with 16% of the cities in the Yangtze River Delta, created a GDP of 4,667.2 billion yuan with a land area of 1% in 2007, accounting for 18.7% of the national total. . The economy of the Yangtze River Delta can be regarded as a barometer of China’s economy. The rise and fall of its industry directly affects the economic trend in China. Due to the impact of the economic crisis that erupted in the second half of 2008 on the world market, the real economy in the Yangtze River Delta region has also suffered unprecedented shocks. The equipment manufacturing industry, which has for many years enjoyed a heavy foundation, has also undergone tests. Private-owned enterprises are an integral part of the economy in the Yangtze River Delta. They are struggling to survive the crisis and compete with the brutal market all the time. Since the outbreak of the crisis, the world economic slowdown has slowed down. As the largest market for China’s exports, the EU and the United States experienced a slump in the economy in the second three quarters and their trade imports contracted, seriously affecting their exports. In the meantime, in the face of the economic recession and in order to support their own industries and increase employment, trade protectionism in the United States and Europe have been on the rise. The standards for imported products have been continuously raised and anti-dumping investigations have been conducted on some products. On the other hand, emerging trade countries such as Vietnam and Laos and other Southeast Asian countries, due to relatively lower production costs and product quality, have brought great pressure on the same type of enterprises in China. The price advantage made in China is gradually dissipating and many The international market share of private export enterprises in the Yangtze River Delta is constantly eroded and squeezed. The pressure brought by the domestic economic situation to private enterprises is also not optimistic. The economic growth slowed down obviously. Domestic investment and consumption shrank to varying degrees. Driven by the government’s economic stimulus package, the gradual warming of the market attracted the attention of many foreign-funded enterprises. Melee Chinese market virtually to the difficulties of private enterprises in the Yangtze River Delta even worse. In the face of the current unfavorable situation, the Yangtze River Delta, which leads our economy, stands by it and takes a quiet look at the changes in the situation. It endures the reality of scale reduction and economic loss, the struggles along the edge of bankruptcy, or the upgrading of industrial upgrading Product, adjust marketing strategy, strategic change? With these problems, let us close to the private enterprises in the Yangtze River Delta, to feel, in such a harsh market environment, their status quo as we analyzed Enemy, or have another situation?