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妮维雅在1930年就进入中国,当时,蓝听装妮维雅润肤霜遍布上海、北京、广州的各大药店和百货商店,成为老少皆宜、四季适用的护肤品。在八十年代,中国重新对外开放之际,妮维雅亦成为第一个重回中国的国际护肤品牌。然而,在现今竞争激烈的日化品市场上,妮维雅的表现却一直不温不火。相较于同类竞争品牌的时尚形象,“德裔”的妮维雅稍显保守,虽然在消费者中享有一定知名度,但销售力度却不明显。
Nivea entered China in 1930, at that time, Blue Listen loaded Nivea moisturizer throughout Shanghai, Beijing, Guangzhou, the major pharmacies and department stores, as all ages, the four seasons for skin care products. In the 1980s, when China opened up again, Nivea became the first international skin care brand to return to China. However, in today’s highly competitive daily chemical market, Nivea’s performance has been tepid. Compared to the competitive image of the same fashion brand, “German ” Nivea slightly conservative, although consumers enjoy a certain reputation, but sales are not obvious.