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青少年体育俱乐部是青少年体育工作的有力保证,近年来,我国青少年体育俱乐部在数量上有了长足的发展,但是质量还存在一定的欠缺,在有限的体育彩票公益金扶持下,如何提高俱乐部的自我“造血”能力,促进俱乐部的可持续发展,成为亟待解决的课题。为此,笔者从青少年体育俱乐部的宣传着手研究,提出体育明星参与、竞赛活动宣传、加大微博宣传的宣传策略,希望能为我国青少年体育俱乐部的宣传工作提供参考。
In recent years, the number of young sports clubs in China has made great strides, but there is still a certain lack of quality. With the help of a limited sports lottery public welfare fund, how to raise the club’s self “Hematopoiesis” ability to promote the club’s sustainable development has become a pressing issue. Therefore, the author starts from the propaganda of youth sports club, puts forward the publicity strategy of sports stars participation and competition activities, and increases the publicity strategy of Weibo, hoping to provide a reference for our youth sports club’s propaganda work.