当前,我国正从传统的计划经济体制向社会主义市场经济体制转换,我国经济正从数量速度型向质量效益型转换,在这一过程中,企业之间的竞争愈演愈烈,其表现不仅仅是产品质量的竞争,技术的竞争,价格的竞争,而且很大程度上扩展到企业形象上的竞争。实践证明,谁在社会公众中有着美好的企业形象,谁就拥有一笔巨大的无形资产,并从中获得巨大的经济效益,谁就能在竞争中赢得优势,击败对手,立于不败之地。 At present, our country is transforming from a traditional planned economy to a socialist market economy and our economy is being transformed from a quantity-speed to a quality-benefit. During this process, the competition among enterprises is intensifying and its performance is not merely a product Quality competition, technology competition, price competition, but also largely extended to the corporate image of the competition. Practice has proved that who has a good corporate image in the public, who have a huge intangible assets, and get huge economic benefits, who will be able to win the competition in the competition, defeat the opponent, remain invincible .