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项目成功最大的威胁来自于项目运行中遇到的各种风险,项目治理的风险直接影响服务型制造的运作。利用社会网络分析方法构建了项目治理的社会网络模型,分析了项目利益相关者在网络中的地位、个体行为和网络结构之间的关系,并深入探讨网络结构对项目治理风险的影响。研究表明利益相关者的地位影响个体行为,从而改变网络结构,影响其他利益相关者的地位,给项目治理带来新的风险。根据研究结果,提出了规避项目治理风险的联合策略、契约策略以及顾客价值策略。社会网络分析方法能充分刻画项目利益相关者之间的治理关系,可为服务型制造项目治理风险的研究提供有效的量化工具。
The biggest threat to project success comes from various risks encountered in the operation of the project. The risk of project governance directly affects the operation of service-oriented manufacturing. The social network model of project governance is constructed by using social network analysis method. The relationship between project stakeholders’ position in the network, individual behavior and network structure is analyzed. The impact of network structure on project governance risk is also discussed. Research shows that the status of stakeholders affects individual behavior, thus changing the network structure, influencing the status of other stakeholders and bringing new risks to project governance. According to the research results, a joint strategy, contract strategy and customer value strategy are proposed to avoid the risk of project governance. Social network analysis method can fully characterize the governance relationship among the project stakeholders, and can provide an effective quantitative tool for the research of service manufacturing project governance risk.