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为了体现产品的差异化,企业在产品研发的基础上,不断运用新的技术元素在产品中加入新的功能,当技术完善到一定程度以后,产品的功能达到极致,产品出现过度复杂化,并伴随着严重的同质化出现。目前,手机提供的附加功能繁多,我们经常用到的又能有多少呢?除了接打电话,看看时间,有多少人会使用手机来听音乐、上网?甚至拍照片?
In order to reflect the product differentiation, the enterprise constantly applies the new technical elements to add new functions to the products based on the product development. When the technologies are improved to a certain extent, the functions of the products reach the extreme, the products become excessively complicated, and With serious homogeneity appears. At present, the mobile phone offers many additional functions, how often can we use it? In addition to receiving calls, look at the time, how many people will use the phone to listen to music, surf the Internet or even take pictures?