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2004年广播广告经营,继 2003年保持较快速度增长的基础上,又以近30%左右的速度递增,有些电台还达到了40%的增长速度。在经济较发达的浙江省,全省地级以上城市有15家电台去年的广播广告创收超过了千万元。浙江中部的金华市,经济发展水平在浙江全省处于中偏下的水平,而广播广告却在2004年首次超过千万元,增长率达到了40%。
On the basis of maintaining a relatively rapid rate of growth in 2003, radio and television advertising operations in 2004 increased at the rate of nearly 30% and some stations also achieved a 40% growth rate. In the more economically developed Zhejiang Province, 15 radio and television stations above the prefecture level and above in the province have generated over 10 million yuan in radio and television advertisements last year. In Jinhua City in central Zhejiang, the level of economic development was below the middle level in Zhejiang Province. However, broadcast advertising exceeded 10 million yuan for the first time in 2004 with a growth rate of 40%.