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随着现代社会人们审美意识、审美要求的不断提高,独特的包装已成为各类媒体争取大众、扩大影响力的一项利器。其中电视虽然具备覆盖面广、渗透力强、生情并茂、语言通俗易懂的传播优势,也需要通过新颖的电视包装来带动电视媒体的优势,增强实力。电视节目的包装是根据节目内容和特点,采用新颖和鲜
With the aesthetic awareness and aesthetic requirements of people in modern society, unique packaging has become a weapon for all kinds of media to win over the public and expand their influence. Although television has a wide range of coverage, penetration, passionate, easy-to-understand language advantages of communication, but also through the innovative television packaging to drive the advantages of television media, and enhance their strength. TV program packaging is based on program content and features, using novelty and fresh