论文部分内容阅读
说到连锁经营,企业面临的一个至关重要的问题,就是如何将自己的门店进行复制扩张,把自己企业的成功经验发扬光大。核心因素是具有完全的克隆功能,连锁经营在经营过程中当然是需要进行企业模式的复制,进而完成企业的连锁化发展。然而,企业应当如何去复制自己的企业模式,复制企业的那些管理特点和模式,然后将他运用于新的门店中去呢?我曾经听了这样一件事,甚是佩服。国内某连锁企业的老总和总经理亲自到美国著名的 HOME DEPOT(家居中心)专门学习了一年,从收货部,商品部一直到
When it comes to chain management, one of the most important issues companies face is how to copy and expand their own stores and carry forward the successful experience of their own enterprises. The core factor is to have a complete cloning function, of course, chain management in the course of business is the need to copy the business model, thus completing the chain of business development. However, how should an enterprise copy its own business model, duplicate those management features and models of the business, and then apply it to new stores? I’ve heard such a thing, and I really admire it. A chain of domestic CEOs and general manager of the United States to the famous HOME DEPOT (Home Center) specialized study for a year, from the receiving department, the Ministry of commodities until