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运用文献资料法、问卷调查法、访问法等研究方法就长沙市部分高校大学生参与体育消费的现状进行了调查分析和研究,目的在于进一步揭示长沙地区大学生体育消费的动机、特点、消费水平和趋势,以引导大学生正确认识和参与体育消费。研究结果表明:长沙地区大学生体育消费水平较低,消费的主要动机是健身和娱乐消遣;主要特点是实物型和参与型消费,并具有逐步向观赏型体育消费发展的趋势。
This paper investigates and analyzes the status quo of university students participating in sports consumption in some colleges and universities in Changsha through literature, questionnaire and interview. The purpose is to further reveal the motivation, characteristics, consumption levels and trends of college students in Changsha , To guide college students to correctly understand and participate in sports consumption. The results show that: the level of sports consumption of college students in Changsha is low, the main motivation for consumption is fitness and entertainment; the main characteristics are the physical and participatory consumption, and the gradual trend towards the consumption of ornamental sports.