在新媒体和技术浪潮的冲击下,传统媒体产业经历了下滑、挣扎、瓦解、重构,新的媒体模式则浴火重生。新闻资源的高度整合,高校研究院的联合,媒体跨界融合以及延伸产业的配合是近年来传统媒体最常见、也最卓有成效的转型手段。在十三五的开局之年,传统媒体将如何在野火烧尽后,焕发出生机呢?为此,我们选取了《人民日报》《中 Under the impact of the wave of new media and technology, the traditional media industry experienced a downturn, a struggle, a disintegration and a reconstruction. The new media model was resurrected. The high integration of news resources, the unification of university research institutes, the cross-media convergence and the extension of industry cooperation are the most common and most effective means of transformation in traditional media in recent years. In the first year of the thirteenth five-year plan, how will the traditional media rejuvenate after the wildfires have been exhausted? For this reason, we have chosen “People’s Daily”