中国的经济繁荣催生了新兴的中产阶级,他们观光游玩和消费的热情达到了前所未有的程度。中国国家旅游局提供的数据显示,中国去年出境旅游达到了2.900万人次,较2002年增加了70%。而据世界旅游组织估计,2020年中国出境游将达到1亿人次。全球旅游业都在努力从这一新出现的商机中获益。今年4月初,意大利都灵的旅行社Alpitour带领一批中国游客在意大利进行了一次为期6天的旋风式旅游。这是一次探路之旅,Alpitour公司希望这有 China’s economic boom has given birth to the emerging middle class, and their enthusiasm for sightseeing and spending has reached an unprecedented level. According to statistics provided by China National Tourism Administration, outbound tourism in China reached 29 million last year, an increase of 70% over 2002. According to the World Tourism Organization, China’s outbound travel will reach 100 million by 2020. The global tourism industry is trying to benefit from this emerging business opportunity. In early April this year, Alpitour, a travel agency in Turin, Italy, led a group of Chinese tourists in Italy for a six-day whirlwind tour. This is a journey of exploration, Alpitour hopes this