入世之后 ,中国企业在分享世界经济蓬勃发展成果的同时 ,也面临着国外对华反倾销浪潮的挑战。中国彩电对美出口快速增长 ,使之成为美国反倾销的主要对象。文章就中国彩电在美国遭遇反倾销的问题进行研究 ,分析探讨中国企业在出口经营策略上的种种失误 ,并提出相关对策 ,包括在出口经营战略、产品策略、价格策略、渠道策略和促销策略等方面的改进之策 After China’s accession to the WTO, Chinese enterprises, while sharing the fruits of the booming world economy, are also facing the challenge of anti-dumping wave against China. The rapid growth of China’s color TV exports to the United States made it the main target of U.S. anti-dumping. This article studies the problems of anti-dumping encountered by China’s color TV in the United States, analyzes various mistakes made by Chinese enterprises in their export management strategies and puts forward some countermeasures including export management strategy, product strategy, price strategy, channel strategy and promotion strategy The improvement of the policy