央视三套作为综艺频道 ,其定位是通过向观众提供丰富多彩的国内外音乐、文学、戏剧、歌舞、访谈、资讯等各类综艺节目 ,满足观众的收视需求 ,提高市场的收视份额。如何凸现中央三套的编播方针、经营理念、频道特色 ?我们试图从中央第三套节目的片头策划、摄制、创作谈起 ,将其 Three sets of CCTV as a variety channel, its positioning is to provide the audience with a variety of domestic and international music, literature, drama, song and dance, interviews, information and other variety shows, to meet the audience’s viewing needs, increase market share of the audience. How to highlight the central three sets of programming principles, business philosophy, channel characteristics? We tried to title from the third set of program planning, filming, creative talk, and its