最近花时间仔细研读了斯蒂芬·萧先生所著的《航空公司市场营销与管理》(第五版)一书,颇受启发,书中很多精辟观点和研究方法对我们透视现阶段中国民航发展过程中出现的诸多问题有着积极的借鉴作用。值此制定中国民航“十二五”发展规划之际,为了早日实现中 Recently spent time carefully studied Stephen “s book” Airline Marketing and Management “(fifth edition) a book quite inspired, the book a lot of insightful perspectives and research methods to our perspective at this stage of China’s civil aviation development process In many problems appear to have a positive reference. In the preparation of China Civil Aviation ”Twelve-Five " development plan of the occasion, in order to achieve early