【摘 要】
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过去,伟大的品牌来自品牌自己诉说自己的品牌故事:消费者听说了,记得了,喜欢了,所以这些品牌变得有名。这是存在于品牌自身具有非常主导性与主宰性的年代所构架出的营销模式
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过去,伟大的品牌来自品牌自己诉说自己的品牌故事:消费者听说了,记得了,喜欢了,所以这些品牌变得有名。这是存在于品牌自身具有非常主导性与主宰性的年代所构架出的营销模式。而今这事态已经开始转变。
In the past, the great brands came from the brands themselves telling their own brand stories: Consumers heard, remembered, liked, so these brands became famous. This is the marketing model that exists in the very dominant and dominant era of the brand itself. Now the situation has begun to change.
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