我们许多党的机关报年复一年地为实现扩大（至少是保住）党报覆盖面这一“崇高理想”而不懈战斗，为此冥思苦想出了许多招数。成效不能说一点没有，但总的来讲，党报的发行量仍呈逐年下降趋势，因此，影响力也在减弱。怎样走出尴尬？怎样增强竞争力？我们需要在思维方式上有所 Many of our Party organs struggle year after year to make unremitting efforts to achieve the “lofty ideals” of expanding (at least to preserve) the coverage of the party newspaper, and we have come up with many tricks. The effectiveness can not be said at all, but in general, the circulation of party newspapers still shows a year-on-year downward trend, therefore, the influence is also weakened. How to get out of embarrassment? How to enhance competitiveness? We need to be on the way of thinking