观众阶段性需求的不断变化,给电视媒体提出了新的要求,在着力于提升传统栏目品牌的同时,应针对观众的阶段性需求,用产品的理念运作媒体栏目,这是激发电视传媒活力的有效途径,也是电视传媒提升竞争力的内在要求。 The ever-changing needs of stage audiences have brought new demands to the television media. While focusing on the promotion of traditional section brands, the media section should be operated in accordance with the stage requirements of the audience and the concept of products. This is to stimulate the vitality of the television media An effective way is also an inherent requirement of the television media to enhance its competitiveness.