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广告摄影创意中最简便的做法就是抓住商品的主要特质与优势,采用特写或夸张的手法加以展示,以鲜明的形象与富有冲击力的视觉效果,宣传买点,促进消费。当然,对商品特质与优势的了解,源于市场调查与准确的分析。
The easiest way of creative advertising photography is to capture the main characteristics and advantages of the product, display it in a close-up or exaggerated manner, promote the purchase with a vivid image and powerful visual effects, and promote consumption. Of course, the understanding of product characteristics and advantages, from market research and accurate analysis.