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随着网购逐渐成为人们的生活方式,网络营销也正在成为汽车品牌整合营销推广的趋势之一。从目前来看,网上车市不仅是广大消费者购车时获取信息的第一大渠道,而且是发展速度最快的渠道。据新浪汽车频道一项关于“车市信息来源渠道”的调查显示,如今在获取车市信息的渠道中,互联网以86.7%的比例取得压倒性优势。互联网高效的传播速度和呈指数级放大
With the online shopping has gradually become a way of life, Internet marketing is also becoming one of the trends of integrated marketing of car brands. From the current point of view, the online auto market is not only the largest channel for consumers to buy information when buying cars, but also the fastest growing channel. According to a survey by Sina Car Channel on “Sources of Information on Motor Vehicles and Markets”, the Internet now enjoys an overwhelming 86.7% of the channels in obtaining information on auto markets. The Internet is highly efficient and exponentially magnified