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民间艺术品大部分来自于传统手工艺的精巧雕琢,有深厚的文化传承魅力,然而,在市场化的今天,它们的状况并不如意,它们正经历着保护、传承、创新并切合经济发展的时代挑战。在更多高科技产品冲击下,不少民间艺术正面临危机。中国民族民间艺术品如何创造自己的品牌,如何走上世界的舞台,如何应对市场状况,需要从根源入手,更需要从行业规划入手,提高艺术品档次,而这些需要有一个相应的合理的规范,以保证高端市场的需求。因此,我们想到了民间艺术品“标准”。有了标准,似乎就有了一个门槛,一个游戏规则,一方面提升文化艺术品的质量,规范市场混乱的价格体系,一方面提升民间艺人的文化责任感,做出精美而有市场价值的艺术品。另外,民间文化艺术品是传统文化、技艺传承和创新的结晶,一旦进入市场,就应该受到相适应的知识产权保护,如作品权、外观设计权、商标权。但民间文化知识产权保护体系目前并不完善,标准是否能推动其完善?因此,本刊采访了民间文化领域的行业内专家,市场人士以及国家标准化协会、中国知识产权研究专家,共同来探究民间文化领域标准制定。
Most of the folk works of art come from the exquisite craftsmanship of traditional handicrafts and have the profound charm of cultural heritage. However, in a market-oriented society, their status is not satisfactory. They are experiencing the challenges of era of protection, inheritance, innovation and economic development . Under the impact of more high-tech products, many folk arts are facing a crisis. How Chinese national folk art can create its own brand, how to embark on the world arena, how to deal with the market situation, it is necessary to start from the root cause, but also need to start from the profession planning and improve the grade of art, and these need to have a corresponding reasonable norm , In order to guarantee the high-end market demand. Therefore, we think of folk art “standard ”. With the standard, there seems to be a threshold, a rules of the game, on the one hand to enhance the quality of cultural works of art, regulate the chaotic market price system, on the one hand enhance the cultural responsibility of folk artists, to make beautiful and market value of art . In addition, the folk culture and art products are the crystallization of traditional culture, art inheritance and innovation. Once entering the market, they should be protected by appropriate intellectual property rights, such as work rights, design rights and trademark rights. However, the system of protecting cultural and intellectual property rights in private culture is not perfect at present and can the standards promote its improvement? Therefore, the magazine interviewed experts, market participants and experts from National Institute of Standardization and Chinese intellectual property experts in the fields of folk culture to jointly explore the private sector Standardization in the field of culture.