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电信运营商之间的竞争表明,国内电信业进入品牌竞争时代。面对竞争的新特点,通信企业急需树立正确的、成熟的品牌观念。品牌塑造必须从区别同类或相近产品标志的初级阶段,向代表企业核心价值标志的高级阶段发展,实施综合品牌塑造,并作为企业建设的一部分。通过全过程管理和全员参与,不断加深与客户间的联系。在提高品牌知名度的基础上,不断增强电信品牌对客户的吸引力。
The competition among telecom operators shows that the domestic telecommunications industry has entered the era of brand competition. Faced with the new characteristics of competition, telecommunications companies urgently need to establish a correct and mature brand concept. Branding must be developed from the initial stages of distinguishing similar or similar product marks to the advanced stages of representing the core values of the business and implementing integrated branding as part of business development. Through the whole process of management and full participation, and continuously deepen the contact with customers. On the basis of improving brand awareness, continuously enhance the appeal of telecom brands to customers.